In a recent episode of the ‘Ctdamongblacks’ podcast, prominent media personality Big Vic made a bold claim: Asake, the rising star of the music scene, has now outshone ace rapper and YBNL Nation CEO Olamide in terms of popularity.
Moment Over Lifetime Achievement
Big Vic emphasized that his assessment is based on the current moment rather than lifetime achievements. He stated, “Asake is bigger than Olamide right now. I’m not talking about lifetime achievement; I’m talking about the moment. At this point, he [Asake] is bigger in terms of collaboration, connection, and sold-out shows." His remarks highlight the dynamic nature of the music industry, where trends and popularity can shift rapidly.
Investment in Talent
The podcast episode also touched on Olamide’s strategic decision-making. Big Vic noted that Olamide could have chosen not to invest heavily in Asake. However, he recognized the potential benefits of nurturing Asake’s talent, suggesting that Olamide understood that if Asake succeeded, he would also reap the rewards.
A Call to Action for Southeast Artists
In addition to discussing Asake and Olamide, Big Vic addressed a broader issue within the music industry. He expressed concern that Southeast artists are not supporting their peers as effectively as their Southwest counterparts. He stated that fear of being surpassed leads to a lack of investment in emerging talent. Big Vic urged Igbo artists to take inspiration from their Yoruba colleagues and invest more in nurturing new talent from their region.
Asake’s Rise to Fame
It is worth noting that Asake's journey to success began when he signed with YBNL Nation in February 2022. That same month, he released his debut extended play, ‘Ololade,’ which included his breakthrough track “Omo Ope,” featuring Olamide, along with the hit single “Sungba.” Asake's rapid ascent in the music industry underscores the potential for new artists to rise quickly, given the right support and opportunities.
With Big Vic's insights, it’s clear that the conversation around Asake’s growing influence is just beginning, and the landscape of Nigerian music continues to evolve.
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Written: ( 05:30 pm)
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